AUDEMARS PIGUET CEO: €2M WATCHES, COUNTERFEITS, AND THE SECRETS OF LUXURY WATCHMAKING

LEGEND

3rd October 2025 1 hour 45 mins Season 3 Episode 154

A big thank you to François-Henry Bennahmias for visiting us at LEGEND! After 29 years with Audemars Piguet, he left a lasting mark on the company, serving as CEO for 11 years. Over the course of a decade, he successfully grew revenue from €500 million to €2 billion. He came to share his journey, collaborations, and incredible anecdotes from the people he has met along the way. Now, he is embarking on a new venture: The Honorable Merchants Group.

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Season 3 · Episode 155

TAX INSPECTOR: THE CRAZIEST STORIES FROM HIS CAREER (ministers, drug trafficking...)

A huge thank you to Raphaël Mesa, a former tax inspector, for visiting Legend. He recounted the most memorable anecdotes from his career, shed light on the true objectives of a tax audit, and shared his advice on how best to prepare for one—and how to avoid it as much as possible.

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